5-DAY “MBA” WORKSHOP
CATEGORY: Leadership and Management
SUB-CATEGORY: Leadership Skills
CLASSIFICATION: Classroom
Class Description
Get grounded in the essential elements of high-level business courses in just one week.
Course Agenda
Accounting Basics
• Basic accounting and its impact on financial reporting•Financial statements: income statement,balance sheet, retained earnings statement, cash flow statements• The accounting process and annual report• How to evaluate financial statements: understand nonfinancial considerations, liquidity, leverage and profitability
Case study: Sara Lee
Finance Fundamentals
• Performance measures and key indicators: Return on Net Assets (RONA), Economic Profit (EP), Weighted Average Cost of Capital (WACC) • How to improve business unit operating performance • Finance the business: leveraging, short- and long-term financing alternatives, equity financing
Cost Analysis and Profit Planning
•Fixed, variable and semivariable costs • Break-even analysis and contribution margins • Cost allocations and reduce inefficiencies
Capital Expenditures
•Types of capital expenditure decisions • Calculate Net Present Value (NPV), Internal Rate of Return (IRR) and Profitability Index (PI) • Estimate project’s cash inflows and outflows
Exercise: discount cash flow
Corporate Strategy
• What is strategy? Understand relationship between vision, mission and strategy • Strategy formulation—the SWOT approach • Conceptual model for strategy development: cost leadership, differentiation and cost focus strategy • Analysis phase of the strategy development: examine competitive advantage, predict future trends, evaluate competitive position • The creation and selection process: generate strategy alternatives • How to use quantitative analysis to screen, evaluate and select strategies
Marketing
• The marketing mix and application: positioning, product/service, price, place/distribution channels, promotion • Guiding principles for effective marketing • Product and market development • Commoditization and product innovation
Case studies: Mercedes, Cadillac and Sara Lee
Management
• The basic functions of management • EI and leadership: lead employees toward organizational goals • How to motivate, increase morale and enhance productivity • Being a team leader and building effective teams • Performance management and conduct effective performance reviews • How to manage organizational change • The 7S Model: align skills, shared values, staff and other factors to support your organizational strategy and change
Audience Include
WWS’s 5-Day “MBA” Workshop is for anyone interested in obtaining an effective, broad-based overview of the functional areas often covered in university-level MBA programs.
